It's now easy to write about anything and everything but it's not so easy to create content consistently. The option to take a break from creating and curate instead may be just what you need. We'll take a dive into what each entails and answer some questions along the way to ensure that you make the right decision for your brand and/business.

So what is content CREATION?

Content creation is the act of creating a piece of content that is meaningful, valuable, and attractive to your target audience. This can be almost anything (e.g., blog articles, videos, images) as long as it fits into your overall business, purpose, promotion, and marketing outreach strategy. Content creation generally takes more time due to research, brainstorming, writing, editing and graphics design. The good news is that once the content you've created is good you can repurpose and use it several times over.

So then, what is content CURATION?

Content curation is the process of sourcing, collecting, and publishing content that fits into your overall business marketing strategies. This can include reposting content from other publishers or creating similar/related content to complement your business' overall outreach strategy. One of the big perks is that curation minimizes the time invested by the business in creating new content and saves time both on back-end researching, editing and designing.

Which one pleases the audience?

There is no exact answer to this question; it depends on your business goals and marketing needs. There are some advantages and disadvantages of both options and we've taken a look at a few below.